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What is Bandura about?

Social learning theory emphasizes that people learn from observing others through processes of attention, retention, reproduction, and motivation. Key aspects include: (1) Learning occurs through observation of models, (2) Attention depends on characteristics of the modeled event and observer, (3) Retention involves symbolic coding and rehearsal, (4) Reproduction is motivated by external and internal reinforcement. Social learning theory spans cognitive and behavioral frameworks and has been applied to unde

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