About this document
Global Promotion Strategy Planning by fa21-bba-052 is a document available to read on EtoBox.
The document outlines a global business plan project focused on developing an international promotional strategy. It emphasizes identifying promotional goals, understanding the business environment, analyzing media options, and comparing push and pull promotional strategies. Additionally, it includes a supplementary activity for creating promotional materials and an e-commerce application to analyze online advertising effectiveness.
- Author
- fa21-bba-052
- Language
- EN