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The Silverlake Project: The Amazing Story of the Creation and Launch of IBM AS/400 by Roy A. Bauer & Emilio Collar & Victor Tang & Jerry Wind & Patrick R. Houston is a business book available to read on EtoBox.

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<p>By the mid-1980s, IBM's leadership in computers was under siege, and in fact one of its most respected sites, IBM Rochester (in Minnesota), was in deep trouble. The birthplace of the IBM System/3 and many other profitable mid-range computers, Rochester had become dazzled by its own technological prowess, producing one sophisticated, elegant machine after another. But then it lost touch with its market. The result was disastrous. Rochester's market share of mid-range computers plummeted. But rather than lay down and die, Rochester initiated the most radical cultural change in IBM's history, switching from a product-driven to a market-driven approach to doing business, and set up the Silverlake Project to create a new mid-range computer, the AS/400. It turned out to be a remarkable success. In two short years, the AS/400 was developed, tested, manufactured and launched-an amazing feat in itself-and then it sold more than 25,000 machines worldwide in the first four months on the market. It was the most successful start of any product in the company's history, and continues to be a worldwide success after three years.<br> Now, in <b>The Silverlake Project</b>, three of the major fig

Who reads The Silverlake Project: The Amazing Story of the Creation and Launch of IBM AS/400?

Author

Roy A. Bauer & Emilio Collar & Victor Tang & Jerry Wind & Patrick R. Houston

Publisher

IRL Press at Oxford University Press

Published

1992

Language

EN

ISBN

9780195067545

Category

business

Subjects

Management, Economics, Computer Science

Rating

4.1 / 5 (4 ratings)

Updated

2026-03-14