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The document summarizes a research paper presented at an international conference on business, economics, management and behavioral sciences in Dubai in 2012. The paper explores customer loyalty amongst bank customers in Indore, India. It discusses how increased competition in the banking industry has led banks to focus on improving customer satisfaction and loyalty through better service quality. The conceptual framework reviews literature on customer loyalty and service quality, including the five dimensi

Author

Nishant Joshi

Language

EN