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This document contains a series of questions and answers related to pricing strategies and cost analysis. Some key points covered include: - DD Direct Plus was launched in India in December 2004. Tata Sky offered DTH service based on choice, control, and convenience. - The major goal of an effective pricing strategy is to manage revenue. A firm needs to understand its costs, value created for customers, and competitor pricing to determine pricing. - Main pricing approaches are cost-based pricing, value

Author

Raja Gupta

Language

EN