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Advertising Campaign Linear Programming by Tewodros Tafere is a document available to read on EtoBox.

What is Advertising Campaign Linear Programming about?

The Reggio Advertising Company wants to plan an advertising campaign across television, radio, and magazines to reach as many potential customers as possible while staying within a $800,000 budget. They must ensure at least 2 million exposures to women and limit television advertising to $500,000. They also require buying at least 3 and 2 units for daytime and primetime TV, and between 5 to 10 units each for radio and magazines. This problem is formulated as a linear programming problem to maximize exposure

Author

Tewodros Tafere

Language

EN