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Evaluating Kapil Munjal by MuraliKarthik M Lee is a document available to read on EtoBox.

What is Evaluating Kapil Munjal about?

This document provides an overview of customer relationship management and marketing concepts. It discusses how creating superior customer value and satisfaction builds loyal customer relationships and leads to capturing greater customer lifetime value. Maintaining profitable customer relationships is the goal of marketing. The document also outlines the objectives and methodology of a study on customer behavior and preferences regarding motorcycle purchases.

Author

MuraliKarthik M Lee

Language

EN