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What is Impact of Generative AI on Research and Teaching about?

This editorial discusses the implications of Generative Artificial Intelligence (GenAI), particularly ChatGPT, on research, teaching, and marketing practice. It emphasizes the need for transparency in using GenAI tools, stating that AI cannot be considered a co-author and that proper citation is required to avoid plagiarism. The authors call for further research to explore the opportunities and challenges posed by GenAI in the academic and marketing fields.

Author

Muhlis Aminullah

Language

EN