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Isha Dissertation Final by Animesh Kumar is a document available to read on EtoBox.

What is Isha Dissertation Final about?

This project report by Isha Jayraj explores the impact of social media on online fashion consumption in India, focusing on how platforms like Instagram and TikTok influence consumer behavior and brand engagement. It addresses the unique cultural and social dynamics of Indian consumers and aims to fill the research gap in understanding their interactions with fashion content online. The study highlights the significance of influencers, user-generated content, and the emerging trend of social commerce in shap

Author

Animesh Kumar

Language

EN