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CRM Strategies for Real Estate Firms by arjbaid is a document available to read on EtoBox.

What is CRM Strategies for Real Estate Firms about?

The document summarizes a study on implementing customer relationship management (CRM) practices at Ahluwalia Associates Pvt Ltd, a real estate consulting company in India. The company is facing problems like declining revenues and stiff competition. The study analyzed customer profitability, organizational structure, and recommended focusing on more profitable commercial clients, changing to a customer-centric structure, and implementing CRM technology. Interviews and data analysis were conducted to unders

Author

arjbaid

Language

EN