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Saleem Et Al. 2025 by Mai Truong An is a document available to read on EtoBox.

What is Saleem Et Al. 2025 about?

This study investigates the effects of telepresence and escapism on consumer post-purchase intentions in immersive virtual reality (VR) environments. It finds that telepresence and escapism mediate the relationship between immersion and psychological empowerment, while avatar interaction moderates these effects. The research contributes to marketing literature by providing empirical insights into how immersive technologies can influence consumer behavior and enhance post-purchase experiences.

Author

Mai Truong An

Language

EN