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T.Y.B.B.A. Exam: Advance Marketing Management by PILLO PATEL is a document available to read on EtoBox.

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The document is an examination paper for T.Y.B.B.A (Semester - V) on Advance Marketing Management - I, conducted in October/November 2019. It includes various questions related to brand management, brand equity, and brand strategies, along with a case study about a new product launch. Students are required to provide detailed answers and examples related to brand concepts and management processes.

Author

PILLO PATEL

Language

EN