Can I read Apple Marketing Lessons from Controversy on EtoBox?

Apple Marketing Lessons from Controversy by Camille Perena is a document available to read on EtoBox.

What is Apple Marketing Lessons from Controversy about?

This document is a reaction paper about Apple still being a great marketer despite a public relations disaster in 2017 when it admitted to slowing down older iPhones without informing users. The paper discusses how Apple violated user trust but still adheres to core marketing principles of understanding customer needs and doing what is right. Other companies can learn from this incident the importance of transparency when making technical changes that impact users.

Author

Camille Perena

Language

EN