About this document
Factors Influencing Distribution Channel Choice by Anand HIREMATH is a document available to read on EtoBox.
The document outlines various factors that influence the choice of distribution channels in marketing, including product type, perishability, unit value, and consumer buying habits. It emphasizes the importance of considering aspects such as company size, financial strength, and market conditions when selecting a distribution strategy. Additionally, it highlights the role of middlemen and their capabilities in determining the effectiveness of the chosen channel.
- Author
- Anand HIREMATH
- Language
- EN