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What is Banking CRM and Customer Loyalty Study about?

The article examines the relationship between customer relationship management (CRM) and customer loyalty in the banking sector, specifically focusing on T.C. Ziraat Bankası in Turkey. The study concludes that effective CRM practices significantly enhance customer loyalty, emphasizing the importance of customer satisfaction and tailored services. Methodologically, the research utilized a quantitative approach with a survey conducted among bank staff to gather insights on CRM

Author

chama jaride

Language

EN