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Consumer Decision-Making Strategies by jayanta is a document available to read on EtoBox.

What is Consumer Decision-Making Strategies about?

Chapter 4 discusses the consumer decision-making process, emphasizing the importance of understanding how consumers recognize problems, search for information, and evaluate alternatives. It highlights the roles of product knowledge, brand loyalty, heuristics, and biases in shaping consumer choices, as well as the impact of digital environments and social media on these processes. Marketers can leverage this understanding to create effective strategies that enhance brand visibility and influence consumer beh

Author

jayanta

Language

EN