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Understanding Modern Marketing Concepts by Shouptik Sarkar is a document available to read on EtoBox.
What is Understanding Modern Marketing Concepts about?
The document defines marketing as the process of creating, communicating, and delivering value to meet human and social needs. It outlines various demand states, core marketing concepts, and marketing management philosophies, emphasizing the importance of understanding target markets and customer value. Additionally, it discusses modern marketing management, highlighting the significance of people, processes, programs, and performance in the evolving marketing landscape.
- Author
- Shouptik Sarkar
- Language
- EN