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What is Understanding Consumer Shopping Motives about?

People go shopping for both personal and social reasons. For personal motives, shopping provides role playing, diversion, self-gratification, and ways to learn about new trends through physical activity, sensory stimulation. Socially, shopping provides social experiences, opportunities for communication with others, ways to attract peer groups and feel a sense of status and authority, and pleasure from bargaining. The new consumer is constantly connected, has more free time, possesses higher level skills an

Author

Ankur Goyal

Language

EN