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What is Service Quality about?

This research investigates the impact of perceived service quality (PSQ) on word-of-mouth (WOM) among students at private universities in Northern Cyprus, highlighting the mediating roles of brand trust (BTR) and student satisfaction (SAT). The study finds that PSQ significantly influences WOM, with both BTR and SAT serving as important mediators in this relationship. The findings aim to guide university administrations in enhancing service quality and student engagement.

Author

thegreatconsultant.bdg

Language

EN