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Understanding Brain Deception Techniques by Ong Sj is a document available to read on EtoBox.

The brain uses past experiences and stimuli to interpret new information and make decisions, even if that past information is irrelevant or its influence is not obvious. Priming and framing effects cause the brain to be influenced by previous statements or questions it has heard, even if they are not entirely truthful or emphasize potential losses over gains. Experiences from the past can unconsciously affect current decisions and conclusions in ways that can be manipulated through subtle external influence

Author
Ong Sj
Language
EN