Can I read S-O-R Theory (2023) on EtoBox?

S-O-R Theory (2023) by devina salvia is a document available to read on EtoBox.

What is S-O-R Theory (2023) about?

This research paper conducts a systematic literature review of the Stimulus–Organism–Response (S-O-R) model in hospitality and tourism research, highlighting its adoption primarily in hospitality management. The study identifies gaps in the existing literature and proposes future research directions for the application of the S-O-R model. Key findings indicate that the model has been utilized to evaluate various aspects of consumer behavior in hospitality settings, with suggestions for new areas of explorat

Author

devina salvia

Language

EN