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What is Business-Level Strategy Overview about?

A business level strategy is an integrated set of commitments and actions to provide value to customers and gain a competitive advantage. It must determine whom it will serve, what customer needs it will satisfy, and how it will satisfy those needs. The main types of business level strategies are cost leadership, differentiation, and focus. Cost leadership aims to produce goods at lower costs than competitors. Differentiation creates unique attributes to provide value to customers. Focus strategy targets a

Author

agrawalshruti

Language

EN