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Zara by Heena Pahuja is a document available to read on EtoBox.

What is Zara about?

Zara applies several strategies for integration, market penetration, and diversification: - Forward integration through controlling retailers and distributors globally to standardize performance. Horizontal integration through acquisitions. - Market development by entering new markets like Asia, focusing on China, India, and Indonesia. Market penetration through improving online stores and customer service. - Related diversification by selling accessories. Unrelated diversification through Zara Home store

Author

Heena Pahuja

Language

EN