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Sensory Marketing: Influencing Consumer Choices by falguni is a document available to read on EtoBox.
What is Sensory Marketing: Influencing Consumer Choices about?
The document discusses sensory marketing, which utilizes the five senses—taste, sound, touch, sight, and smell—to influence consumer behavior and brand perception. It highlights how sensory experiences can enhance product engagement, memory, and emotional connections, while also providing examples and a SWOT analysis of Singapore Airlines
- Author
- falguni
- Language
- EN