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Online Brand Equity Model Development by antoni ludfi arifin is a document available to read on EtoBox.

What is Online Brand Equity Model Development about?

This document proposes a conceptual model for measuring online brand equity from a customer perspective. The model links customer-brand relationships to rational and emotional brand evaluations, which are driven by factors like product quality, website quality, brand promise, differentiation, and trust. The model aims to provide a diagnostic tool for managers to understand how online branding creates brand equity and inform brand strategy decisions.

Author

antoni ludfi arifin

Language

EN