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Can I read The Gold Standard : Giving Your Customers What They Didn't Know They Wanted on EtoBox?
The Gold Standard : Giving Your Customers What They Didn't Know They Wanted by Colin Cowie is a business book available to read on EtoBox.
What is The Gold Standard : Giving Your Customers What They Didn't Know They Wanted about?
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable "wow" events for the world's most demanding clients. If you're searching for ways to ensure your customers walk away from your company with a smile on their face and a plan to return, you found it. And any business organization can adapt the tools and techniques in this book. Colin Cowie, one of the world's most sought-after event planners, shares the hard-won and hard-nosed advice he has learned through entertaining and engaging stories and examples. He gives readers the indisputable blueprint for creating a customer-service culture that anyone can tailor to their own needs, whether you're a shopkeeper, corporate marketing director, or budding event planner. Upon coming to the United States from South Africa with $400 in his pocket, Colin built his highly successful catering and event-planning business from the ground up to become event planner to the most respected tastemakers and personalities in the world—including Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, and Kim Kardashian, to name a few. In this book, you will: Lear
Who reads The Gold Standard : Giving Your Customers What They Didn't Know They Wanted?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Colin Cowie
- Publisher
- HarperCollins Leadership, an imprint of HarperCollins Focus LLC
- Published
- 2021
- Language
- EN
- ISBN
- 9781400224043
- Category
- business
- Subjects
- Travel, Management, Business
- Rating
- 4.5 / 5 (94 ratings)
- Updated
- 2026-03-14
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