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History of the MICE Industry by Rhiza Pua is a document available to read on EtoBox.

What is History of the MICE Industry about?

The document provides an introduction to Meetings, Incentives, Conferences and Events (MICE) management. It discusses the origins and development of the MICE industry from the 19th century conferences in Europe to the establishment of the first convention bureau in Detroit in 1896. It also outlines how world wars impacted the industry and its post-war boom in the 1950s due to increased business travel and infrastructure investments globally. Key MICE industry associations are also mentioned, establishing th

Author

Rhiza Pua

Language

EN