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Spontaneous Snacking Marketing Strategy by the abzu is a document available to read on EtoBox.

What is Spontaneous Snacking Marketing Strategy about?

The document discusses strategies to promote Kit Kat as a spontaneous snack option. It analyzes that many snack purchases are spontaneous rather than planned. The document proposes several digital and social media activities to raise awareness of Kit Kat, including creating a viral dance challenge tagged with #kitkatbreakshungry. The top entries would qualify for a big promotional event, with top 3 winners receiving grand prizes. The goal is to position Kit Kat as satisfying spontaneous hunger cravings.

Author

the abzu

Language

EN