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This study investigates the social and cognitive psychological factors influencing personal moral norms and their impact on buying intentions for green electronic appliances. It identifies personal moral norms as a significant predictor of consumer intentions, influenced by injunctive norms, consideration of future consequences, and self-efficacy. The findings provide insights for marketers and policymakers to enhance strategies promoting eco-friendly products by focusing on moral and social factors.
- Author
- nishadstorage2
- Language
- EN