Can I read Managing Sport Mega-Events on EtoBox?

Managing Sport Mega-Events by Stephen Frawley; Frawley, Stephen, 1969- editor is a nonfiction available to read on EtoBox.

What is Managing Sport Mega-Events about?

La 4e de couv. indique: "Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing litera

Who reads Managing Sport Mega-Events?

Author

Stephen Frawley; Frawley, Stephen, 1969- editor

Publisher

Routledge, Taylor & Francis Group

Published

2017

Language

EN

ISBN

9781138796775

Category

nonfiction

Subjects

Economics, Business, Anthropology