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Consumer Perception of Cadbury Chocolates by Abhay Jain is a document available to read on EtoBox.

What is Consumer Perception of Cadbury Chocolates about?

The document is a project report submitted by Uma Mishra to Awadhesh Pratap Singh University for her MBA degree. The report studies consumer perception towards Cadbury chocolates in Satna City, India. It was conducted under the guidance of Prof. Sankalp Shukla at Vindhya Institute of Management and Research during 2016-2017. The report includes an introduction on consumer perception, company profile of Cadbury, literature review, research objectives and methodology, data analysis and findings, limitations,

Author

Abhay Jain

Language

EN