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Customer Satisfaction in Indian Streaming by Beerappa Ramakrishna is a document available to read on EtoBox.
What is Customer Satisfaction in Indian Streaming about?
The document discusses customer satisfaction, loyalty, and willingness to pay for subscription-based streaming services in India. It poses the following research questions: 1. Which attributes most influence customer satisfaction? 2. Which attributes most influence willingness to pay? 3. Which attributes most influence customer loyalty? It then presents hypotheses that customer loyalty is important for a streaming service
- Author
- Beerappa Ramakrishna
- Language
- EN