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Assignment Persona Naveen Y by yashwanthkumarnaveen is a document available to read on EtoBox.

What is Assignment Persona Naveen Y about?

The document outlines a group assignment focused on customer profiling for Morgan Stanley Bank, which has a negative Net Promoter Score (NPS) of -6. It includes customer feedback highlighting issues such as poor customer service and communication, as well as advertising campaigns aimed at positioning the bank as both traditional and innovative. The assignment also emphasizes the importance of understanding the target audience and creating customer personas based on research findings.

Author

yashwanthkumarnaveen

Language

EN