About this document
Customer Lifetime Value Calculation by Chris Birns is a document available to read on EtoBox.
The document outlines formulas for calculating the lifetime value of customers and the costs of unhappy customers. It provides an example where the lifetime value of one satisfied customer is $6,620 based on their annual sales and referrals over 5 years. Meanwhile, the cost of one unhappy customer is $26,480 due to lost future sales from their negative referrals. Keeping customers happy can bring in hundreds of thousands to millions in additional revenue over several years.
- Author
- Chris Birns
- Language
- EN