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What is E-Service Quality Impact on Online Shopping about?

The research article published in Heliyon by Cell Press examines the impact of e-service quality and customer satisfaction on online shopping behavior, specifically within the Indonesian context. It identifies a research gap in understanding how specific dimensions of e-service quality influence customer behavior and provides insights through a quantitative study involving 355 Indonesian consumers. The findings highlight the significance of website design, security/privacy, and fulfillment in shaping overal

Author

maithuha1903

Language

EN