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What is Consumer Attitudes Toward Online Grocery Shopping about?

This document summarizes a study on consumer attitudes toward online grocery shopping in Surat, India. The study assessed the socioeconomic profiles of 150 online shoppers and identified key factors influencing their preferences. Most respondents were male, married, and lived in nuclear families. Higher education levels correlated with more positive attitudes toward online shopping. The majority of respondents were service professionals earning Rs. 20,000-40,000 annually and purchased mostly household items

Author

Rajni Kumari

Language

EN