About this document
Marketers by lizaivantei is a document available to read on EtoBox.
The article discusses how marketers often project their personal preferences onto consumers, which can lead to egocentric decision making. It emphasizes the importance of overcoming this bias to better understand consumer behavior. The publication is available for free under an open access license in the Journal of Marketing Research.
- Author
- lizaivantei
- Language
- EN