About this document

Relationship Marketing and Customer Loyalty by Mahesh Satapathy is a document available to read on EtoBox.

Relationship marketing focuses on developing long-term relationships with valuable customers through loyalty programs, rewards, and personalized service. Building customer loyalty requires segmenting customers, creating a foundation for strong service, developing bonds through rewards and customization, and reducing churn by addressing service issues. Firms that can transform transactions into meaningful relationships see benefits like increased revenues, lower costs, and positive word-of-mouth advertising.

Author

Mahesh Satapathy

Language

EN