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Makale Yumuşak Güç by Nesrin Aydın is a document available to read on EtoBox.

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The document discusses the conceptual convergences between public relations and public diplomacy. It argues that while public relations theory may explain communication behaviors of organizations, public diplomacy theories are better suited to understand relationships between nation-states and foreign publics. It also defines key concepts in public diplomacy and discusses how public opinion shaped by communication can influence government policies and decisions.

Author

Nesrin Aydın

Language

EN