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What is Marketing Strategy and Planning Guide about?

1. Strategic planning involves defining the company mission and setting objectives and goals at the corporate level, as well as designing business, product, market, and functional strategies. 2. A marketing strategy consists of strategies for target markets, positioning, and the marketing mix (product, price, place, promotion), as well as the marketing expenditure level. 3. Designing the business portfolio involves evaluating strategic business units using their market attractiveness and strength of pos

Author

BilalAhmad

Language

EN