About this document
Digital Transformation in Hotel Revenue Management by Hanne J. Bayeh Villarreal is a document available to read on EtoBox.
This document discusses digital transformation and revenue management in the hotel industry. It begins with an abstract that outlines the objectives of understanding the extent hotels adopt technology in revenue management, identifying benefits and barriers, and evaluating impacts on the profession. The literature review then covers digital transformation in hospitality generally and revenue management specifically. Technology is transforming operations through online distribution channels and peer-to-peer
- Author
- Hanne J. Bayeh Villarreal
- Language
- EN