About this document
Nature Imagery in Green Advertising by Uafini is a document available to read on EtoBox.
This document discusses using evolutionary psychology and environmental psychology approaches to analyze the behavioral effects of nature scenery depicted in green advertising. The authors conducted an experiment exposing 750 participants randomly to one of 13 green energy advertisements, each depicting a different natural biome. Participants
- Author
- Uafini
- Language
- EN