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What is Metrotarkari: E-Commerce in Agriculture about?

This case study examines the agro-based e-commerce portal Metrotarkari, which focuses on marketing vegetables and fruits in Kathmandu Valley. It identifies challenges such as reliance on intermediaries, payment system issues, and quality control in delivery, while suggesting improvements like establishing a cold storage and integrating a customer-to-customer (C2C) feature. The study highlights the potential for growth in the e-commerce sector in Nepal, driven by increasing internet usage and consumer awaren

Author

Arun Kumar Pokhrel

Language

EN