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ITC eChoupal: Empowering Farmers in India by Amil Bansal is a document available to read on EtoBox.

1. ITC launched the eChoupal initiative to address inefficiencies in the soybean supply chain in rural India by empowering farmers with information. 2. The eChoupal model utilized existing village meeting places called choupals and equipped them with internet-connected computers to provide farmers with local and global information on weather, best farming practices, market prices, and more. 3. Farmers could access the eChoupal website to get vital information and sell their soybeans to ITC through local

Author
Amil Bansal
Language
EN