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Comparative Marketing Strategies: Airtel vs Vodafone by sushantchauhan24 is a document available to read on EtoBox.

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The telecom sector in India underwent major reforms in the 1990s to develop a world-class infrastructure. The country was divided into telecom circles and licenses were initially auctioned off to private operators in 1995. However, high license fees burdened operators and many struggled. A new regulatory body TRAI was established in 1997 to separate regulatory functions from operations. A New Telecom Policy was introduced in 1999 replacing fixed licensing with revenue sharing to ease financial burden on ope

Author
sushantchauhan24
Language
EN