About this document

تأثیر لجستیک سبز بر اعتماد برند اکو by niksajabbari is a document available to read on EtoBox.

The document discusses the impact of green logistics and sustainable supply chains on consumer trust and brand perception in eco-friendly marketing. It highlights various studies that explore the relationship between transparency, eco-labels, and consumer behavior towards green products. Additionally, it examines the role of sustainable practices in enhancing brand reputation and customer loyalty, although it notes that not all studies directly address the connection to green brand trust.

Author

niksajabbari

Language

EN