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What is Knorr about?

Knorr created a campaign called "Love at First Taste" to connect with millennial consumers and reposition its brand. The campaign was based on insights that millennials use food and flavor preferences to express personality and find compatibility on dating apps. Knorr developed a "Flavor Profiler" quiz to allow millennials to discover their flavor personality type and how it could affect relationships. The campaign generated over one billion free impressions, grew brand equity, and engaged millennials in ta

Author

Alisson Velapatiño

Language

EN