About this document
User Switching Intentions in WeChat by jibin biji is a document available to read on EtoBox.
This study investigates user switching intentions for mobile instant messaging applications, focusing on WeChat in China. It employs migration theory to explore intrinsic and extrinsic factors influencing these intentions, finding that functional and monetary deprivations positively affect switching, while trust from providers does not. The research contributes to understanding IT switching behaviors and offers practical implications for MIM providers in maintaining customer loyalty.
- Author
- jibin biji
- Language
- EN