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Gaming Trends and Brand Strategies 2022 by Abhitesh Mangotra is a document available to read on EtoBox.

What is Gaming Trends and Brand Strategies 2022 about?

The document discusses gaming trends in India and opportunities for brands. It notes that gaming has grown rapidly in India, with over 300 million users, driven by increasing incomes, smartphone adoption, and internet access. Popular genres include casual games on mobile phones. Key trends include immersive experiences through AR/VR, regular weekly engagement especially among younger demographics, and the rise of more complex games. This presents opportunities for brands to engage gamers through marketing w

Author

Abhitesh Mangotra

Language

EN