About this document

Zipcar Business Model Analysis by buragapuravi is a document available to read on EtoBox.

This case study looks at Robin Chase, co-founder of Zipcar, and the dilemma she faced when she realized the company’s revenue was half what she needed in order to break even. As you’re reading, think about Chase’s decisions as a leader in forming this company. How did she develop her mission, team, and pricing model? What do you think led to her miscalculation?

Author

buragapuravi

Language

EN